This should be old hat now that the review is in its fourth year. I added a category for food ads because I don’t know why I never did before.
Best — Tourism Australia
Timing is king in this ad. It lingers long enough to make you worried it’s a real movie before pulling back the curtain and going full funny with an impeccable split-second performance from Paul Hogan.
Worst — Duracell
It’s not hard to make a Bill Belichick joke, but Duracell really makes it look hard.
Best — Jeep
So nominated because it’s the first car ad in Super Bowl history actually about the car. It’s somewhat cheapened though by the fact Jeep also ran a “manifesto” ad.
Worst — Ram
It’s not just the worst car ad, it’s also the most cynical and presumptuous ad of the entire Super Bowl.
Best — NFL
Fast fact: Including this year, the New England Patriots have only lost three Super Bowls. In each of those games, Eli Manning appeared.
Worst — Sun Basket
I had to watch it, so you have to watch it.
Best — A Quiet Place
Paramount served up two trailers for this movie; a traditional one and the above trailer with director commentary. This movie gets the nod for best because I was honestly surprised how much better the director’s setup made this look.
Worst — Avengers — Infinity War
Thirty seconds isn’t anywhere near enough air for this one.
Best — Michelob Ultra
So nominated by the fridge brilliance when you see Chris Pratt chewing scenery in the background.
Worst — Kid Cuisine
Worth every penny?
Best — Budweiser
They turn on the tap instead of the sap with a humblebrag about pitching in during disasters. Beer makers and water donations was an odd theme in this year’s ads.
Worst — T-Mobile
Let’s just throw some babies in there and call it a day.
Best campaign — Tide
After the first few of these, each new ad had me guessing whether it was going to cop-out to a Tide commercial. This makes it perhaps the single most effective Super Bowl ads ever for making me think everyone’s ads are in on it.
Best reminder that a Black Widow movie shouldn’t be taking this long — Red Sparrow